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The Results Are In – A Record Response to "You Choose We Donate"

Jan 12, 2017

L & D Mail Masters has officially wrapped up another You Choose We Donate Holiday Campaign. With your help, four non-profits will receive a donation check in the coming weeks. User votes determined the percentage of donation money that would be given to each of the four non-profits. We’d say that 2016 was a tremendous success; we had a 30% overall response rate.

Each year we choose four non-profit clients to take part in our You Choose We Donate Campaign. This year we chose: Baptist Health Foundation, The Center for Women and Families, Indiana University Southeast, and New Albany-Floyd County Education Foundation. With 47.28% of the total votes, The Center for Women and Families will receive the largest percentage of the donation money. However, everyone is a winner. The other three non-profits will receive checks.

Is this something you might want to do for your next campaign? L & D Mail Masters would be happy to generate direct mail, social media and online digital interactions for a successful, multi-channel campaign created just for you. While we designed a Christmas card and mailed it to each of our clients, this campaign can work during any time of the year for any customer. Here’s how the campaign worked: in the card, we gave each client a personalized URL (PURL) which contained the voting information. After the mailer hit mailboxes, we followed up by sending out a reminder email blast on day 10.  We also used social media to help spread awareness of the campaign. We created social media files specifically for the non-profits for them to share on their social media pages. On day 18, another email blast was sent. Persistence and second-hand touches are extremely vital in the new-age marketing strategies.

Below you can check out the full results of the 2016 You Choose We Donate Holiday Campaign, the rich data is generated through our Dashboard Systems. For your future campaigns, this service is an extraordinary tool that allows you to track real time ROI results. Take a look below at the results and then click here to find out how to start your next campaign!


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