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Numbers Don’t Lie: 14 Direct Mail Statistics

Mar 23, 2017

Contrary to some beliefs, direct mail is not dead. And, yes, being that we are a direct mail marketing firm we are “supposed” to say that. But, think about it. People spend more time sifting through physical mailers rather than e-mails. Throwing e-mails away is an easy click and delete, while mailings—you go through them and read before making the final decision to throw it away. I’m sure you know the phrase: numbers don’t lie. Here are fourteen statistics that prove direct mail is one of your best marketing choices in 2017!

  1. A total of more than 150 million direct mail promotions were sent out in 2015. (Small Biz Trends)
  2. 23% of millennials bought or ordered something as a result of receiving direct mail. (MarketReachUK)
  3. 54% of consumers surveyed said they want to receive mail from brands they’re interested in. (Small Biz Trends)
  4. 56% of customers find print marketing to be the most trustworthy type of marketing. (Compu-Mail)
  5. Direct mail (34%) beat out all other channels as delivering the strongest ROI for customer acquisition. (Target Marketing)
  6. 79% of consumers will act on direct mail immediately, compared to only 45% who do the same with email. (Direct Marketing Association)
  7. 90% of millennials also cited a preference for direct mail promotions versus email. (ACY Mailing)
  8. 70% of Americans say mail is more personal than the internet. (Small Biz Trends)
  9. Previous customers are more than 9 times more likely to respond to direct mail advertising than people who have never shopped at the business. (USPS)
  10. Direct mail outperforms all digital channels by nearly 700% in terms of response rates. (DMA)
  11. 42% of recipients read or scanned the mail pieces. (Small Biz Trends)
  12. More than 2.5 billion print coupons were redeemed in 2016. (Small Biz Trends)
  13. Direct mail has a lower cost per lead than pay-per-click, print advertising, telemarketing, or email. (Print on Demand Institute)
  14. At 5%, oversized postcards have the greatest response rate over other mediums, followed by postcards at 4.25% and dimensional mailings at 4.0%. (DMA)

Convinced yet? Contact us for a quote to skyrocket your 2017 marketing campaign to the next level using direct mail.


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