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Choosing the Right Social Media Platforms To Drive SEO

Jan 26, 2017

Tweets, Facebook statuses, snaps, YouTube clips and Instagram posts are everywhere. In this New World, it takes seconds for a screen grab to go viral. This is a blessing and a curse for social media users. For business execs, it’s tempting to get your brand on every single platform just to say you have an account. The problem is, you don’t want to just exist on these sites. You have to participate and, most importantly, appeal to your target audience. Social media platforms have proven they are here to stay. They also contribute substantially to the user’s buyer decision; check this stat out: “50% of shoppers have made a purchase based on a recommendation through a social media network.” So, yes, there is great power in social media, but understanding how to navigate and create content effectively is key.

For many, the space is still new and to some it’s still flat out foreign. Having thoughts like: “Which platform do I get on?” “Who do I target?” “How do I even use it?” It can be quite intimidating, but first thing is first—you must find out which sites the key playmakers in your industry use. Take a look at L & D Mail Masters. We reside on YouTube, Facebook, Twitter and LinkedIn. The realization that our market is not on Snapchat, Instagram and Pinterest saves us time and money. That’s our hope for you: to find the platforms that will be beneficial and stick with them.

Having a specific target audience, so your efforts don’t fall on deaf ears is important, but so is developing content that attracts those in your specific industry. If you’re in the direct mail marketing industry, nine times out of ten you want to write about things in the direct mail industry. Are you a marketing firm? Write about marketing trends and what marketers want to soak in. How to get those read? It’s all about search engine optimization (SEO). According to ImForza, 93% of the online experience starts with the search engine. Having a blog with no plan on capitalizing on SEO is like getting to the free throw line and missing the extra point. If you spend time creating good content, make sure people see it! Trending topics and hash-tags throw tremendous assists to you when you’re trying to score new followers. In the SEO field, though, knowing what keywords your perspective end user searches in Google is essential. Try to hit some of those keywords in every blog a few times. Google suggests you use them in the first 200 words, as they hold more weight when used at the top of your blog.

A combination of SEO and your presence on the right social media channels will empower your digital marketing like no other. According to HubSpot, 64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online. Perfect that content to attract a following which, in return, will increase your ROI. Don’t be intimidated. It’s all about research, and remember social media is not going anywhere any time soon!

Oh yeah, and if you hadn’t noticed video matters! According to HubSpot, social video generates 1200% more shares than text and images combined. We’ll be writing a follow-up blog on video marketing, so stay tuned for that.


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