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Jun 9, 2016

Want to know the way to your employees’ hearts? Branded apparel! It is like Christmas in the workforce when employers announce that the new logo’d shirts are in. Whether you are paying for them or the employee is paying for them, there are exceptional benefits to company apparel. It’s an easy, proficient and cost effective way of getting your brand exposure while reaching a market you may not have been able to reach without the apparel.

Let us start with exactly how apparel can help with building your company’s brand. Say your employee throws on a company shirt to run to the store; the cashier sees the logo and is unfamiliar with the brand and asks your employee what the company does. That is promoting brand awareness in a non-conventional way. It starts conversations in places your company may not be mentioned before. The more someone sees your brand or logo, the bigger chance there is they’ll remember your company when they are in need of your company’s service. What stands out when you think of golden arches? Most likely McDonald’s. The more someone sees a logo, the more familiar they will get with that brand. Having your employees toting around town wearing brand apparel will get people more acclimated with the logo and the brand!

In addition to the marketing aspect, branded apparel also creates a sense of community and can improve morale within the company. Why are big names like Nike and Under Armour so successful? Well, one reason is because of their endorsers. Lebron James rocks Nike, while Stephen Curry equips himself with Under Armour apparel; many sports fans know that, and because of that their fans go out and buy those name brands. Why? Because, we all want to feel like we belong or are a part of something greater than ourselves. The same thing can happen with a company’s branded logo. If everyone has one, we feel better about it.

With that being said, a company’s credibility and their level of professionalism can weigh heavily on branded apparel. There is a sense of automatic belief in a company when you see their logo on polo’s, t-shirts or hats. Branded apparel shows the consumer the company is serious about what they do and how they look. Customers tend to believe the mission of a company they take the time out to purchase and wear their branded apparel; it gives off the feeling that you care about your company’s presentation and then them as customers.

Now, let’s get started! It’s important to create your branded apparel tastefully; it may be the only time someone comes in contact with your company’s name. Invest in someone who can create the design and provide high quality products that will make a lasting impression. Trust us with that.

Jun 1, 2016

It’s 2016; the year that e-mail inboxes have grown fuller and residential mailboxes have become emptier. The problem many marketers face using e-mail marketing is that many targeted consumers send their e-mails straight to the trash box, because on average, the typical office employee receives 121 e-mails a day. How do you get your e-mail to stand out in the crowd of so many? Well, maybe you just try a different approach, one that’ll drive better results. L & D Mail Masters, Inc. is here to help you provide the most successful campaign in the gold mine of marketing platforms: direct mailing. Direct mail marketing is traceable, inexpensive, and the results are easily measurable, but the trick is finding the most unique way to grasp your reader’s attention.

To begin, it is important for your marketing campaign to look and feel different than the average piece of mail. You know how your mother always told you, “Don’t judge a book by its cover,” well that’s just the way the human brain has been programmed to view marketing campaigns. So, your direct mail piece must be eye-catching or it won’t see the time of day. There are several ways to accomplish getting your envelope opened. You can send die-cut mailings, mailings with bright colors, mailings sent in plastic envelopes, packages that are lumpy, and even sending out blank envelopes can help you build a successful campaign. These different presentations spark the reader’s attention and will get higher open rates.

The plastic envelopes allow the customers to see what’s inside before they even open them. Typically the articles of the mailer will be enticing enough to drive the receiver to open them. Check out the example we have here. Our 2015 Christmas mailer is wrapped in a clear envelope. Wouldn’t you want to know what this disk has to do with L & D Mail Masters and Christmas? Of course, it drives the result we are searching for; people are naturally curious and want to find out what’s inside.

Another technique that is sure to scream, “Hey, I’m different!” in a box full of letters is die-cutting. L & D Mail Masters can die-cut anything from postcards to booklets to invitations. In a mailbox full of bills, the oddly-shaped mailers will not be overlooked. These L & D Mail Masters’ products exemplify the power our in-house Heidelberg Letterpress can produce in regards to die-cutting.

With that being said, not only do postcards allow the opportunity for unique borders, but they also arrive already opened. According to a study done by Microsoft, people typically lose concentration after eight seconds. You’ve got to grab your reader’s attention and grab it fast! Postcards are a sure way to do that.

Finally, it is critical to emphasis the importance of text on your mailers. Successful mailers include the use of hand-written fonts, bold headlines, personalizations and use of words like: free and new. People are enticed by anything personalized. The mailing will feel less like a mass-mailing and will lead people to open and reveal the content inside. You want to create urgency and provide something of value for the potential customer.

According to the United States Postal Service, the average household receives 19.1 pieces of mail per week, and it’s important to stand out in a crowd of almost two dozen. L & D Mail Masters has the equipment, personnel and tools to capture the eye of your consumer. Get with us today to get your next direct mail campaign designed!

May 26, 2016

Have you ever gone to a website and thought: How do they know my name? How do they personalize each site for every one of their visitors? How do they make a web address specific to each of their customers? Maybe you haven’t wondered, but you thought it would be a significant way to reach your target audience. Well, it is and L & D Mail Masters can accomplish that for you! They are called Personalized URLs, better known as PURLs, and there are several benefits to using them.

To begin, PURLs take the “sales-pitch” feel out of your marketing communication. Think about it like this: the average person views 3,000 advertising messages a day. The objective for your campaign is to stand out from all of the others. With personal marketing, your message will get noticed. For example, “John Smith” is more prone to read something from a marketer that addresses him as “John Smith” than those that do not. Potential customers want to feel special and feel recognized instead of feeling like they are one in one-thousand. That is a quick way for your email or direct mail to end up in the waste basket. 

Not only does the name on the webpage spark attention, but so does a personalized URL address made specific for the viewer. On average, marketers who use PURLs increase their response rates by 50-100%. You can almost guarantee that number to go up if you have a combined email marketing campaign with direct mail marketing campaign. “John” can receive an email and website personalized for him as well as a piece of mail in his mailbox with his name on it. Talk about making your prospective customer feel special.

Finally, the greatest advantage is PURLs can provide you with the ability to track responses in real time. Once “John Smith” clicks his personalized URL, you can instantly be notified and will have the ability to follow up quickly. It is important to engage your customers at a deeper level by collecting valuable information, and using that information to make following campaigns even more relevant.

PURLs provide the ultimate personalized experience, ones that stand out from the crowd among thousands of other marketers. We, at L & D Mail Masters, create campaigns that help our customers, like you, captivate their target audience, by combining the power of direct mail and online media channels to capture information about the end user. Let L & D Mail Masters help you accomplish your customer retention goals by using PURLs.

If you would like to learn more about L & D Mail Masters’ PURLs or to receive a sample, you can leave your name and email address in the comments section and we will send you a personal URL within 5-10 days.

May 5, 2016

You might be wondering how a direct mail marketing firm can help you build brand awareness. Well, here at L & D Mail Masters, we are committed to helping our clients develop unmistakable branding. We make every effort to help our clients understand the importance of brand awareness, and we offer them a multitude of ways to achieve this.

To begin, you can brand yourself using direct mail. To have an effective mail campaign using direct mail you want to be sure to hit those customers' mailboxes three to five times. This repetitive mailing pattern will move your prospective customer's mindset from initial exposure, to full brand awareness. Eventually, it will align their needs with the value you have to offer them. When you are sending multiple mailings to a potential customer, it is important to maintain your brand appearance. This includes color schemes, logos, the tone and style of your message. By maintaining consistency, you strengthen the impact of your marketing message.

With that, your brand’s colors play a crucial role in brand awareness. Colors can bring out an emotional response for people. The colors you use for your brand should match the overall emotional reaction you are trying to achieve. In some cases, color alone can cause your mind to recall a brand. The digital offset presses at L & D Mail Masters use the color consistency much easier for you. Our presses have the versatility of digital printing with the color matching capabilities of offset printing. 

In addition, your logo is a factor for branding that represents the face of your brand. It is vital that it be professionally constructed and speaks true to your brand. Our experienced in-house design team can help you create a logo that will make a lasting impression.

Finally, branded promotional items are a highly effective way of bringing your brand to the forefront of peoples' minds. With branded promotional items, you can put your branding on everything from pens, shirts, magnets, coolers - the possibilities are endless. The key is to know what your target market would enjoy using. Our expert promotional specialist can help you find the ideal product for your target market.

With the many ways L & D Mail Masters can help you with your branding, there is sure to be a perfect fit for you. Get in touch with one of our expert Account Executives today. Request a quote here.

Feb 25, 2016

What do people know you for? Your extremely outgoing personality or the hard work you put into your job? Now think about this, what do your customers know your company for? What are you doing to make sure you are getting the right message across? Making a positive name for yourself as an individual is just as important as making a positive name for your company. Differentiating your product or service from your competitors can be achieved through brand awareness.

 

Feb 4, 2016

Planning a direct mail campaign? L & D Mail Masters is your USPS expert here to help you with your direct mail needs. Read our recommendations on meeting postal guidelines and other tips on creating a postcard campaign. This infographic walks you through the guidelines to have a successful postcard campaign. Postcards are a highly effective way to get your message across. The 2015 DMA Statistical fact book states that among all mail piece types, postcards are most likely to be read; 51% are read by recipients.

Jan 14, 2016

The 2015 You Choose We Donate Campaign was a huge success. In the coming weeks, L & D Mail Masters will be distributing the donation checks to the local non-profits. Your votes determined what percentage of the money set aside to donate in 2015 will go to each company.

 

Dec 29, 2015

Diane Fischer and her partner started L & D Mail Masters with an investment of $500 each in 1986. They ran the business out of Diane’s home, specifically her garage.  Within the first six months, they landed a client with 300,000 pieces of mail to produce. This client’s mailing has grown to 14 million pieces in addition to digital communications and is still with L & D Mail Masters today. 

Dec 16, 2015

Are you worried about your insurance rates increasing? With the obesity epidemic our country is facing and the millions of Americans with chronic illnesses, healthcare costs have continued to increase. Having an effective health and wellness program is a great way to minimize these costs. Insurance companies today see the importance of living a healthy and informed lifestyle. They encourage getting screenings and doing preventative care.

 

Dec 3, 2015

Dashboard Access Management - Campaign Dashboards

Creating a personalized landing page (PURL) specifically for your mail campaign for each individual is a great way to receive detailed response information. These personalized landing pages can be as targeted and personal as you can dream. These are great for gathering additional information from existing clients, to help in fundraising efforts, increasing membership and engaging prospects.

Nov 19, 2015

Do you have the right ingredients for your next Direct Mail Campaign? We have the recipe for you here

Nov 5, 2015

In today’s market where the consumer has more control over the buying process than marketers do, the benefits of multichannel marketing are pretty outstanding. Read more about it here

Oct 22, 2015

According to a USPS study, 98% of consumers bring in their mail the day it’s delivered to them. 98%! If this statistic holds true that means most likely the piece of mail you sent out will arrive in your customers’ house. But what happens next? Will they look at the piece of mail? Throw it away? Shred it?  This is the most important, you have to ensure when it is in their hands they look at it, open it, turn it over, and analyze the entire thing! How might you do this you may ask? By putting the correct information on your direct mail piece you can either captivate your audience or drive them away. 

Below is information that is important to have on your direct mail piece

Oct 15, 2015

As the printing industry continues to change and evolve we are able to see the rapid growth of digital printing compared to the steady or declining growth of offset printing.Digital printing opens up the possibility of variable data printing.

Oct 1, 2015

Are you challenged with your marketing efforts to quantify the number of leads a campaign brings in? With direct mail you can track your responses quite effectively. There are many response mechanisms you can use to track direct mail. The most important factor in deciding which mechanism to use is how much detail you want to get about the responder. Through advancements in technology tracking your response rate has gotten a lot easier. There are very simple ways to track responses such as a code corresponding to the recipient’s information to the very precise tracking of a PURL landing page campaign.

Let’s take a look at four effective ways to track your response rates:

Sep 23, 2015

Did you know leads that are nurtured can produce a 20% increase of sales opportunities? Lead nurturing is similar to growing a garden. If your garden is watered and maintained well, over time you will reap the benefits it has to offer when the plants are fully grown and ready to be picked. Think of lead nurturing as a slow but rewarding process.  It takes time to nurture a new prospect. The majority of the time it could take between 7-15 interactions with a potential client to get them fully engaged

Sep 16, 2015

Over the past week L & D Mail Masters of New Albany Indiana has made multiple capital investments to increase our technologically advanced production headquarters.  The new equipment includes a Pitney Bowes Epic Inserter and a second Pitney Bowes Vantage Sorter. This Vantage Sorter doubles our capacity for comingling letter mail. These machines will increase our capacity and speed within the same 180,000 square foot facility.  This equipment furthers L & D Mail Masters’ expertise in insertion of color variable letter packets that are file verified and secure.

 

Sep 10, 2015

Fall is in the air. Time to start thinking about the corporate gifts and employee recognition gifts you will give out this year for the holidays. Whether it is for employee recognition or customer appreciation, you want your gift to make a lasting impression.  How do you get the perfect gift that says we care about you and at the same time is useful to your clients or employees, while leaving a lasting impression. 

Here are a few tips on how to choose the best promotional holiday gift

Sep 3, 2015

How it works

  • The database is enhanced with information needed to communicate with the smart inserters. 
  • The pieces are then printed on a state of the art full color inkjet press. 
  • The pieces are then run on the high speed smart inserters. All while recording the movement of each and every piece back to the enhanced database.
  • This database can verify that each piece was inserted into the correct envelope.Giving you the peace of mind to know your client got the correct information sent to them.

 

Aug 27, 2015

Not sure what size of mail you have? Here we explain the United States postal regulations for letter and flat size direct mail pieces.

 

Aug 20, 2015

3 Advantages of Presorted First Class Mail and how L & D Mail Masters can help you with your next mailing

We also go over some helpful postal terminology

Jul 22, 2015

I’m sure many of you may have asked yourself this question recently, “Which forms of social media would be most beneficial for my company?” or “Am I wasting my time on some and not taking advantage of others??” LISTEN UP! It doesn’t matter what your company sells or who your company is selling to, your social media presence is crucial.

Feb 17, 2015

From the well known printing press developed so long ago by Johanne Gutenburg to present day digital printing, developing pictures and words into something more expressive has always been a desire of many in the corporate world. By utilizing digital print, companies can now do this! Digital printing is when artwork is processed by a computer then directly printed onto the surface of some form of media. Different types of printing methods are known as digital printing such as laser and ink jet printing.